Brand Management

Bi Marka

Brand management group

The Bi Marka logo on a deep blue background
Sector
Brand Management
Role in the group
Manages growth
Location
Istanbul, Türkiye

Bi Marka takes over full responsibility for a brand's growth. That is where it parts ways with agencies: the work is measured by outcome, not by delivery.

What it does

Strategy, operations, content, media, performance and technology sit at one table. Targets are set for the brand, channels move under Bi Marka's management, and progress is reported from a single place. The direction belongs to the brand; the execution belongs to Bi Marka.

Its place in the group

Bi Marka is the group's management layer: it ties bimedya's channel execution and the infrastructure Blesyum builds into one growth plan. When work touches more than one of our companies, Bi Marka becomes the single point of contact on the brand's side.

Who it is for

Brands buried under the coordination load of working with several suppliers, and brands that want growth anchored to a working system rather than to one person or one agency.

Areas of work

  • Brand strategy
  • Growth management
  • Operations
  • Reporting
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